Case Studies

Case Study 1 — Dental Practice, Tampa, Florida

The starting point. A two-location dental practice came to us after a rebrand. The audit found the classic tangle: 70-plus listings under the old practice name, a former address still circulating, and two phone numbers in active use across major directories. Their Google profile was claimed and healthy — everything around it was not.

The work. A full citation audit and cleanup came first: duplicates merged or suppressed, the old name retired platform by platform, one master NAP record applied. Then a growth citation round filled the gaps the audit exposed — dental directories, Florida business listings and Tampa local sources — followed by a consistency re-check ninety days later to catch listings that had drifted again.

The outcome. One name, one address format and one number, everywhere it matters. The practice reported steadier map visibility for its core treatments and — the detail they mentioned most — an end to patients arriving via a two-year-old address.

Case Study 2 — Roofing Company, Dallas, Texas

The starting point. A roofing firm with strong reviews but a thin footprint: a Google profile, a Facebook page and little else. In a storm-season market like Dallas, competitors with deep citation profiles were taking the map pack by default.

The work. A staged citation building program — core directories first, then construction and home-services platforms, then Texas and Dallas-local sources — paired with Google stacking to surround their brand name with connected, consistent properties.

The outcome. Within one season the firm's name returned a full first page of consistent, owned and earned properties, and their profile began appearing for the suburb-level searches their sales team actually wanted.

Case Study 3 — Multi-Location Fitness Brand, United Kingdom

The starting point. Six gyms, six slightly different ways of writing everything. Each location had been listed by a different manager over the years; head office had no single record of what existed where.

The work. A multi-location campaign: one master record per gym, a location-by-location audit across London, Manchester, Birmingham, Leeds and Glasgow directories, corrections applied centrally, and a shared reporting format head office could check in minutes.

The outcome. Uniform listings across all six locations and a repeatable process the brand now runs for every new gym it opens — the audit template became part of their launch checklist.