Citation Audit & Cleanup

Most established businesses do not have a citation problem they can see. They have dozens of small ones they cannot: the address from two moves ago still live on a directory nobody checks, a duplicate listing splitting their reviews, a phone number that belonged to a former partner. Our citation audit and cleanup service finds every one of those quiet problems and puts the record straight.

The audit maps your entire footprint; the cleanup repairs it. Together they are the correct first move for any business that has been trading for years, has moved, rebranded or changed numbers — from a law firm in Atlanta to a retailer in Birmingham.

What the Audit Examines

• Every findable listing — major directories, maps, industry platforms, local sources and data aggregators
• Accuracy, line by line — name, address, phone and website compared against your true current details
• Duplicates — the same business listed two or three times, diluting reviews and confusing search engines
• Dead ends — closed locations, retired brands and former trading names still presented as current
• Gaps — important platforms where your competitors are listed and you are absent

What the Cleanup Does

Findings are useless without the fixing. Cleanup works through the audit list platform by platform: correcting details where listings are claimable, merging or requesting removal of duplicates, updating aggregators so corrections flow downstream, and documenting every action. Some platforms respond in days; a stubborn few take follow-up — a person here handles that follow-up rather than logging it as done.

The Report You Receive

A before-and-after map of your footprint: what existed, what was wrong, what was changed, and what remains outstanding with the reason why. It is the document clients show us most often when they say the service paid for itself — because for the first time, they can actually see their business the way the internet sees it.

When a Business Needs This

After a move or rebrand. When rankings stall despite good reviews. When customers mention finding wrong details. When a previous cheap citation blast needs professional repair — a situation we meet from Phoenix to Perth. If your footprint is young and clean, start instead with the citations builder; if it is old and tangled, start here.

Questions About This Service

Can every wrong listing be fixed?

Most can be corrected or suppressed; a small number of platforms are unresponsive or defunct. Your report states plainly which those are — we never mark unfixable items as fixed.

How long does a cleanup take?

It depends on how tangled the footprint is and how platforms respond. The audit itself is fast; corrections roll out platform by platform and the report tracks them honestly.

Do I need cleanup before building new citations?

If inconsistencies exist, yes — building fresh listings on top of a contradictory record deepens the confusion. Cleanup first, then build.

Related Services

NAP Consistency Check  ·  Local Citations Service  ·  Local Citations Builder  ·  Complete Local SEO  ·