NAP Consistency Check

NAP is the shortest important idea in local SEO: your Name, Address and Phone number, written the same way everywhere your business appears. Search engines stitch your identity together from those three details — and when they disagree with each other, the stitching comes loose. Our NAP consistency check compares your details across the web, line by line, and hands you the exact list of what to fix.

It is a small service with outsized consequences, used by everyone from single-location shops in San Diego to national brands whose listings were built by many hands over many years.

What Gets Checked

• Name — legal name vs trading name, old brand names, abbreviations and stray variations ("St." against "Street", a dropped "LLC")
• Address — current premises against former ones, suite and unit formats, postcode and ZIP errors, suburb and city mix-ups
• Phone — your main number against old lines, tracking numbers left behind by past campaigns, and format drift across platforms
• Website and hours — the details customers act on, checked alongside the core three

Why Small Differences Are Not Small

To a human, "Suite 400" and "#400" are obviously the same office. To a system matching records across hundreds of sources, every variation spends a little trust. One variation is harmless; the average established business has dozens, accumulated one directory at a time. The check exists because nobody can hold that whole picture in their head — it has to be gathered, compared and listed, which is precisely the work this service does.

What You Receive

A platform-by-platform table: where your business appears, exactly what each listing says, and a verdict for each — consistent, minor variation, or wrong. The wrong ones are ranked by importance so you can fix the highest-impact errors first, yourself or through our cleanup service. Many clients run the check after any change — a move in Denver, a new number in Ottawa, a rebrand in Austin — as a standing hygiene habit.

Questions About This Service

Is a NAP check the same as a citation audit?

They overlap but differ in focus. The audit maps your whole footprint and its health; the NAP check zooms into the accuracy of your core details specifically. The audit includes NAP findings; the standalone check is the faster, narrower tool.

Can you fix the inconsistencies you find?

Yes — that is the cleanup service, and it can start directly from your NAP report without re-checking anything.

How often should NAP be checked?

After any change to your name, premises or number, and once a year otherwise. Listings drift on their own as directories update their data from other sources.

Related Services

Citation Audit & Cleanup  ·  Local Citations Service  ·  Directory Submission  ·  Multi-Location Campaigns  ·