The review platforms that decide whether a found business gets chosen — general and industry-specific, with Domain Authority for every site.
Citations get a business found; reviews get it chosen. The two are built on the same profiles more often than not — Google, Yelp, Facebook and TripAdvisor are simultaneously the biggest citation sources and the biggest review platforms on earth. This page collects the top review sites in one place: the general platforms every business needs, the specialist platforms that dominate individual industries, each with its Domain Authority and profile status.
| Review Site | Domain Authority | Status | Why It Matters |
|---|---|---|---|
| Google Business Profile | 100 | Pending | The review surface that matters most — Google reviews sit inside search and Maps. |
| 96 | Live | Business Pages collect reviews and are checked by customers verifying a business is real. | |
| Yelp | 94 | Pending | The default review platform for restaurants, trades and services in the US. |
| TripAdvisor | 93 | Pending | Decisive for hotels, restaurants, attractions and anything visitor-facing. |
| Trustpilot | 91 | Pending | The cross-industry review platform businesses embed and advertise with. |
| BBB — Better Business Bureau | 91 | Pending | Accreditation and reviews that older, higher-spending customers still check first. |
| Foursquare | 93 | Live | Powers location data — and reviews — inside countless apps and assistants. |
| ConsumerAffairs | 76 | Pending | Review platform strong in home services, finance and senior markets. |
| Sitejabber | 72 | Live | Popular with online and local service businesses alike. |
| REVIEWS.io | 74 | Pending | Review collection platform widely used by e-commerce and local brands. |
The Status column follows the same rule as our citation lists: Live means a business profile can be published instantly; Pending means the platform verifies or reviews it first, typically within a week.
General platforms matter everywhere, but most trades have one platform whose reviews actually close the sale. These are the ones we prioritise per industry — the full breakdown by trade is on our citation sites by industry hub.
| Review Site | Domain Authority | Status | Strongest For |
|---|---|---|---|
| Healthgrades | 84 | Pending | Doctors & dentists — the patient review profile that gets compared first. |
| Avvo | 91 | Pending | Attorneys — client reviews live on the free lawyer profile. |
| Zillow | 94 | Pending | Real estate agents — reviews sit on the agent profile buyers read. |
| OpenTable | 87 | Pending | Restaurants — diner reviews attached to the booking profile. |
| DealerRater | 74 | Pending | Car dealerships — the review site sales teams quote in adverts. |
| Houzz | 90 | Pending | Contractors & designers — reviews beside the project portfolio. |
| The Knot | 88 | Pending | Wedding vendors — couple reviews on the storefront profile. |
| Clutch | 83 | Pending | B2B & IT services — verified client reviews drive the rankings. |
| ProductReview | 68 | Pending | Australia's dominant review platform for local services. |
| Word of Mouth | 61 | Pending | Australian local services reviews, suburb by suburb. |
An unclaimed review profile is a citation with the wrong details and nobody home: the address is stale, the name is a variation, and the reviews arriving there cannot be answered. When we build citations we claim and standardise the major review profiles in the same pass — one business record, everywhere, so every review lands on the profile customers actually find. It is included in our local citations service and audited in the free SEO audit.
They overlap heavily — Google, Yelp, Facebook and TripAdvisor are both. The difference is emphasis: a citation is the consistent business record, a review profile is where customers judge it. Search engines read both, which is why we claim and align review profiles as part of citation building.
Google, without argument — its reviews appear in search and Maps where buying decisions happen. Then the dominant platform in your industry from the table above, then the general platforms your customers already use.
Yes. Claiming and correcting the major review profiles is part of a standard build: same name, address and phone as every other listing, so your reviews accumulate on one profile instead of scattering across duplicates.
One build covers your citations and your major review profiles — consistent details, logins handed over, live links reported.
Request a Quote Free SEO AuditOur local citation services are planned city by city, because every market has its own directories, categories and competitors. These are the cities with dedicated coverage — plus citation building across all 50+ countries we serve. Consistent citations like these also strengthen your local SEO and help your business show up correctly on Google Maps.
Hi! How can we help?
Pick a question — it opens WhatsApp with your message ready to send:
I want to order citations Packages and prices Free SEO audit Help with my local rankings Chat on WhatsApp →