Your listings are sending you visitors. Tag the links and Analytics will finally tell you which ones.
Most local businesses paste the same bare website link into every profile, then wonder which listings actually work. UTM tags fix that in one minute: add them to the website field of your Google Business Profile, Yelp and top directories, and your analytics will report each profile as its own traffic source. Pick a preset, paste your result into the profile, done.
Use them in profile website fields and posts — never inside the business name or address, and keep the untagged clean URL as the canonical link on your own website. One warning from experience: do not tag the link inside your Google Business Profile with a different final URL per location unless your analytics is set up for it; consistent source and medium values with a location-specific campaign name is the pattern that scales. This is standard practice in the footprints our complete local SEO clients run.
No — tags live on the link in your profiles, not on your website's pages, and search engines ignore the parameters for ranking.
Because apps and maps hand visitors over without a referrer. The tag is carried inside the link itself, so it survives the handover.
Tools show you the gaps — our team closes them: citations, profiles and listings built by hand with a live-link report.
Request a Quote Free SEO AuditOur local citation services are planned city by city, because every market has its own directories, categories and competitors. These are the cities with dedicated coverage — plus citation building across all 50+ countries we serve. Consistent citations like these also strengthen your local SEO and help your business show up correctly on Google Maps.
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